Why do authors fail with marketing

Why do authors fail with marketing

Book Marketing- The Big M Word

John Kremer, America’s leading book marketing expert was asked about the #1 reason why authors fail in their book marketing. If you had to take a random guess, what would it be? Most people would probably have answered:

–         –  Lack of know-how
–         – No marketing budget
–          – Not internet savvy
–          – Lack of a marketing plan
–           – Poor book title

While all these no doubt contribute to poor book marketing. Surprisingly, the answer was none of the above!

The #1 reason authors fail in their marketing is this: “Most authors do 2 weeks of effort and give up. On average, successful authors, even with the best publisher and publicists, will consistently for 2 years, get out there to sell, market and publicize their book”

He follows on by saying, in order for a book to succeed; you need to gain word of mouth. At some stage, the book will hit a ‘tipping point,’ taking on its own momentum and start selling itself.

A case in point is the author of the Celestine Prophecy, James Redford. His self-published new age novel, was peddled from the trunk of his Honda for some time. He travelled from city to city, town to town, selling to anyone who would be interested. The amazing thing is he managed to sell 80,000 copies of his book this way alone.

Eventually, Warner Books purchased the rights to his book and it went on to become the #1 bestseller of 1996. The book sold 6 million copies.

Another well-known author, John Grisham, had his first novel published by a small publishing house. Instead of relying solely on his publisher, he got out there and sold books from the trunk of his car. He also struck up personal relationships with several bookstores in a few cities that were willing to give him a chance, and had his books sold there on consignment.

Over time, his book sales increased through consistent effort and today he is one of the top novelists in the world. To reciprocate the goodwill to the bookstores that gave him a chance in the early days, he still personally visits those stores to do book signings today.

So if you are willing to get out there, invest and put in consistent effort, history proves that it is more than possible to succeed.  Remember, marketing your book is a marathon, not a 100m sprint. Consistent effort is the key to success.

Ian Lewis

visit: www.loveofbooks.com.au for budget marketing purchase options

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